For Immediate Release - November 18, 2008

Absolo™ Prepares to Launch Highly Anticipated Home Exercise Unit

(Sarasota, Florida) - Absolo™, the innovative abdominal and core training system that fitness enthusiasts are raving about, is expanding their product line to meet increasing demand.  Absolo training has become the preferred core exercise for an array of people with diverse training goals.  The fusion of medicine ball tosses with controlled crunch movements is the foundation of the novel exercise equipment.  The interactive dynamic of the exercise and the immediacy of results are additional benefits that set Absolo apart from traditional abdominal exercises. 

Absolo training strengthens and conditions the abdominal, oblique, and lower back muscles while providing upper body and cardiovascular benefits.   The Absolo design is akin to an arcade basketball game, in which exercisers toss a medicine ball at a target and down a vinyl chute.  “The whole idea is to allow you to have fun while working your abs and core,” says Absolo President Joe Arsenault.   

Because Absolo training is friendly to exercisers of all ages and conditioning levels, the scope of Absolo users has grown to include: college training facilities, high schools, police and fire departments, hotels, military training facilities, and muscular rehabilitation centers.  This range is broadening quickly and international sales are on the rise.  Absolo is responding with innovation in order to meet fitness industry needs. 

The Absolo Home Unit is a smaller, lighter version of the Absolo commercial unit seen in gyms worldwide.  The new design will be available in early 2009 and boasts features such as fold up capacity for easy home storage.  Soon the general public can enjoy the intense abdominal burn that is notably Absolo from the comfort of their homes.

For more information, and to see a video demonstration, go online to www.absolo.com, call 877-422-7656 or 941-955-9127.

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